car tire about to crush small motorcycle man

Nature Valley Advertisements

Design Challenge

For this project, a series of multi media advertisements needed to be
created for Nature Valley Granola Bars. I went with an Instagram ad,
print, and web landing page. The prompt was to create a campaign that
made sense for the brand and its values. 

car tire about to run over small motorcyclist

Inspiration

In this case, the “nourishing nature” campaign was born. It focuses on giving back to nature by planting trees with each use of the hashtag “NourishNature.” It also encourages users to engage with the brand by sharing their favorite place to snack on their granola bars. 

car tire about to run over small motorcycle rider

Specifications

The final project consists of three ads. All of the ads adhere to a visual theme and can be recognized as part of a whole campaign.