Motorcycle Awareness

This project’s design challenge was to create a public service
announcement about a problem faced in our society. I chose motorcycle
awareness as I feel that there is a lack of concern and attention to
motorcycles on the road.

The process for creating the work was to source images of a
background, car tire and motorcyclist, then bring them into Photoshop
and edit them together into a believable scene. The images were
brought into InDesign to layout type with a black gradient behind the
headline for readability.

The results are a series of three campaign ads that can live in multiple
places; highway billboards, TV ads, and urban display.